Grow customer loyalty and lasting relationship via Email Marketing now

What do you expect from email marketing? Highest ROI ($40 revenue for only $1 investment) among different social media via more and larger orders? The most valuable return from email marketing is actually customer loyalty, which leads you to word-of-mouth marketing. Many email marketers overlook the customer loyalty that email marketing grows. However, the fact is that once you grow customer loyalty and achieve word-of-mouth-marketing, your marketing becomes automatic as your loyal customers will promote your brand for you. In this process, email marketing can work to grow customers loyalty as well as retain customers.

Grow your List: Email is an effective channel to acquire customers. It can achieve 7% of acquisition growth which is higher than other common social media.

Leads Generation: The lifetime value of the customers acquired via email also reaches 12%, which is higher than other social media.

Yet, you may note that organic and paid search can acquire more quality customers, so why should you choose email as marketing strategy? This is because email marketing is the most cost-effective marketing strategy allowing two-way conversation between you and your customer.

87% emarkters prefer using email marketing.

 1. Personalized email message  

You will feel cares and respects when others remember who you are and even your preference, will you? By personalization, the email message is just like conversation between you and your audience. The more advanced email marketing strategy will be segmenting your list and targeting the audience. This helps to further personalize the email message by personal particulars so that the emails are more relevant to users. Personalized and relevant email messages not only captivate users, but also improve customer loyalty. 94% of corporations regard personalization is the key to successful marketing.

 2. Reward and incentivize loyal customers  

Keep your customers keen on your brand by rewarding them via email marketing. Reward loyal customers with special products or services so that they can feel being treated with respects. Moreover, unique and tailor made reward can further increase customer loyalty. To encourage engagement of new prospects, you can also provide some incentives which can ignite users’ interests in your brand. Via automatic email marketing, you can run this rewarding loyalty programme easily.

 3. Listen to your customers  

The most important and valuable function of email marketing is the conversational feature. Email marketing allows you to listen to your audience rather than only blasting your information. Use a human and trustworthy sender name so that your customers are encouraged to talk with you. Thru the conversation, you can gather valuable feedback from your customers in order to improve your business. If you are able to respond your readers promptly, they will be 33% more likely to promote your brand to their friends. Hence, email marketing can improve relationship marketing to a certain level. Furthermore, you will be able to identify market trend if you can utilize and measure email marketing very well. This is hard to be achieved by other marketing channels.

Email marketing is a powerful marketing tool to boost customer loyalty and enhance customer relationship. It also helps polish your brand which catches more prospects. With its low cost, it is the best, and also must, marketing strategy which should be adopted and invested in. You are not blasting, but are growing customer loyalty when you run email marketing.

How do you think email marketing? Share your ideas with us!