Regarding Facebook, only 16% of fans could read the updates. It is because Facebook adopts a policy that it would not update every feed of your fan page. You will have to spend extra budget on online marketing if you would like to update your fans on Facebook.
It is an obvious experiment showing the true power of email marketing. Email is a must in online marketing world. No matter which social media you adopt for emarketing, emails would be the ultimate personal touch space for loyal engagement.
Yet, many emarketers may still regard email marketing as useless and troublesome promotional tool. Why? To reap the harvest of email marketing, you must sow it with effort and smart strategies. I will share more effective email marketing strategies in the next blog.
Stay tuned for the amazing power of email marketing!
Direct Marketing Association