Blog: May 2016
如何「預防」你的電郵被掉進垃圾箱,這不是你一個人的事。
要避免所發出的郵件掉入垃圾郵箱,除了要自律外,還要有實力的電郵服務供應商(Email Services Providers,簡稱 ESP)才可以成功。節期為你的生意帶來突破
母親節剛過去,零售業都取得預期的結果,特別是餐飲、花、飾物、美容獲膚。可能是因為連新聞報導這類嚴肅性節目也以專題報導的原故,母親節這個國際性的節日,被香港人如此重視,從而帶來了相關產品和服務的需求。如何避免你的電郵掉入垃圾檔案夾?
按外國統計,一封發出的電郵,是有四分一的機會(25%)被跌落屬濫發電郵的郵箱。當然,在網絡世界,是有很多保衛者,都是為著網絡安全和顧客私隱,我們都是應該尊重客戶和守法。 然而,在大多數的情況下,你所發的電郵是受歡迎的,只要留意以下 5 點,你的電郵是會帶給客戶祝福的:
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personalize
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relation
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content
DMARC
情感營銷,價值營銷
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direct mailing
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