Hot Tag: engagement rate
When should I send eDM to drive highest engagement rate?
Many eMarketers are not sure when they should send out eDM and how often they should send. What’s the best time to send? Monday morning? Or Friday evening? 24% of eDM is opened in the first hour after delivery.我應該何時發送電郵才能取得最高的參與率?
很多電郵推廣員並不確定他們應該何時及多久發送一次電郵推廣,什麼時候是最佳傳送時間呢﹖星期一早上﹖星期五傍晚? 24% 的電郵都在發送後首個小時被開啟,而電郵開啟率在電郵發送後的第 2 個小時已經會大跌 14%,並持續下降,你絕不會想錯過首個黃金時段。
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