讓你的業務在這夏季升溫吧!

Summer Time! 68% 企業在夏季亦遇到銷售額下降的問題,你是不是其中之一呢? 不論你的業務是否與夏季有關,夏天是提升客戶忠誠度及銷售額的好時機。

Gmail is now available in Hong Kong Chinese!

2 days before, 13 new languages were supported in Gmail, including: Afrikaans, Armenian, Azerbaijani (Azeri), Chinese (Hong Kong), French (Canada), Galician, Georgian, Khmer, Lao, Mongolian, Nepali, Sinhala, and Zulu. Now, Gmail is availble in 71 languages in total, which cover 94% of Internet users.

Gmail 新增港式中文!

2 日前,Gmail 新設 13 種語言,包括:南非荷蘭語、亞美尼亞語、阿塞拜疆語、中文(香港)、法語(加拿大)、加利西亞語、格魯吉亞語、高棉語、老撾語、蒙古語、尼泊爾語、僧伽羅語及祖魯語。現在,Gmail 能支援多達 71 種語言,94% 的互聯網使用者都能利用自己的母語使用 Gmail。

Have you personalized your email messages?

Sending personalized messages to your customers, whether to notify them about upcoming offers or thanking them for a purchase, gives the impression that your business cares for them.

你個人化了你的訊息嗎 ?

不論訊息內容是即將舉的活動,或是答謝他們的購買,個人化的訊息讓讀者感到親切感。當收件人收到為他們特製的電郵,能讓他們感到你的誠意。

When should I send eDM to drive highest engagement rate?

Many eMarketers are not sure when they should send out eDM and how often they should send. What’s the best time to send? Monday morning? Or Friday evening? 24% of eDM is opened in the first hour after delivery.

我應該何時發送電郵才能取得最高的參與率?

很多電郵推廣員並不確定他們應該何時及多久發送一次電郵推廣,什麼時候是最佳傳送時間呢﹖星期一早上﹖星期五傍晚? 24% 的電郵都在發送後首個小時被開啟,而電郵開啟率在電郵發送後的第 2 個小時已經會大跌 14%,並持續下降,你絕不會想錯過首個黃金時段。

How often should I send out eDM?

It’s difficult to decide the frequency of eDM campaign in order to achieve successful email marketing. If the eDM is too frequent, readers may get annoyed and unsubscribe (54% of email users unsubscribe due to frequency). On the other hand, if you send eDM too few, readers may even forget you. According to HongKong Post Comparative Media Study, most of the email users prefer to receive eDM once a month. However, it varies in every case.

我應該多久發送一次推廣電郵?

要達到成功的電郵推廣,決定發送電郵的頻率是十分困難的。如果電郵太頻繁,讀者會感到煩擾,甚至取消訂閱 (54% 電郵用戶由於過份頻繁的電郵取消訂閱)。另一方面,如果電郵太疏,讀者或會忘記你。根據 HongKong Post Comparative Media Study,大部份電郵用戶選擇每個月收取一次推廣電郵。

How to cope with the Unsubscribe link added by Gmail?

At the beginning of 2014, Gmail added an unsubscribe link next to the sender name and sender’s email address. This means that recipients can unsubscribe whenever they want by just clicking the unsubscribe button.